Peninsula Hotel "Behavioral Standards" Training Interactive

Oh No, Not another training video?

The Client

The Peninsula Hong Kong has long been hailed as one of the finest hotels in the world. Created nearly 80 years ago in the glamorous 1920s, the legendary "Grande Dame of the Far East" continues to set hotel standards worldwide, offering a blend of the best of Eastern and Western hospitality in an atmosphere of unmatched classical grandeur and timeless elegance.

The Reason

The hotel wanted to find a more engaging way of presenting internal training information rather than the traditional low budget and rather awkward training videos staff had become used to. Influenced by Airlines such as Virgin Atlantic who used a swarve 1960’s animation for their in-flight safety video the Peninsular wanted to follow a similar approach.

The Benefits

One of the advantages in using animation for such a project was that the audience found it more visually appealing and modern compared with its low budget predecessors. The appearance is more polished which is important for internal branding and it is easy to update in the future without calling back the costly talent.

The Conclusion

The Egg developed a set of Characters comprising of Hotel Guests and Staff for the client to choose from. A photo shoot was arranged at the hotel taking shots of the hotel interior and locations where interactions between staff and guests would take place. 42 Animations were developed acting out different scenarios that might occur between staff and hotel guests. Each of the animations focused on a particular "Behavioral Standard" that staff needed to follow such as "always picking up the phone within 3 rings." The final animations were made available on DVD and also on the internal website used for staff training. The hotel was exceptionally happy with the stylish yet cost effective approach to training.