BBDO Asia Welcome pack

The Client

BBDO is a world wide advertising agency that has been consistently ranked the as one of best in world by the "Gunn Report"

The Reason

BBDO wanted to educate and inform new employees about why they should be happy to work for BBDO

The Benefits

The Egg developed an Interactive application that would be installed on the network at each local office within Asia. Each new employee would have speedy access to the application and could "self study" over 5 hours of content including information on the company philosophy, history, video interviews with key staff around the region, case studies with award winning video and print from BBDO Global offices and of course the BBDO unique approach to advertising.

The Conclusion

Every major corporation understands the need for internal branding but most struggle with exactly how to execute it. The decision by the agency to use an interactive approach made the content both compelling and very cost effective to deploy. The BBDO welcome pack provided new staff with a "quick start" in the understanding of company values and should make them feel very positive about their choice to join a truly dynamic and exciting company.