Yahoo! Japan has once more enhanced its real time search and made it more easily accessible with a new search operator. Until now, whenever someone wanted to do a real time search, the only way was to click on the real time search button (screenshot below). To simplify this process, Yahoo! Japan introduced the なう (“now”) search operator which will directly show real time search results of the keyword whenever this search operator is added after the search term (with a space in between). The new search operator can be used across all platforms, i.e. desktop search, browser direct input search (if Yahoo! Japan is set as default) and mobile search.
Yahoo! Japan’s real time search renders it easier to keep track of current events, and it is also the only search engine which shows current postings of the two most popular social media networks in Japan, Twitter and Facebook. Typical situations whereby this search operator (or Yahoo! real time search, in general) would be used include, for example, retrieving information on a live sports game, updated railway information, comments about current TV shows or the latest updates on celebrities.
Another reason why Yahoo! Japan is constantly improving and updating its real time search is the ongoing growth in popularity and user numbers, as shown in the screenshot below.
This new feature may help to further increase the real time user base, and if Yahoo! Japan will release similar sets of data in the future, this will tell us a bit more about the user behavior on Japan’s biggest search engine.